#Google chrome com how to
#Google chrome com update

РІР‚СљThe opportunities for fingerprinting,РІР‚Сњ Apple says, РІР‚Сљhave been removed.РІР‚Сњ

Put simply, this breaks the identity chain between you, the websites you visit and the ISP through which you access the internet. I think itРІР‚в„ўs fair to say that Apple has long waged a war on fingerprinting, and now it has introduced its biggest weapon yet-Private Relay. The risk here is fingerprinting, thatРІР‚в„ўs where web trackers return information on you as you browse, adding all those bits of data to the profiles held on you, adding anything that can help identify you-IP address, browser and device details. Safari already blocks by default the third-party tracking cookies that follow you around the internet, and other leading browsers do the same to some extent.

#Google chrome com update

It may not have generated as much PR as iPhone 13 and iOS 15РІР‚в„ўs glitzy new features, but from a security and privacy perspective the most significant update that Apple has just introduced is a genuine game-changer for the way the internet works and your online privacy. Now, Apple has just gone much, much further. It collects too much of your data and links everything to your identity. Then came AppleРІР‚в„ўs privacy labels (as you can see in the graphic above), exposing Chrome an an outlier against all other leading browsers. and will continue to leave users unprotected.РІР‚Сњ Mozilla has publicly warned that Chrome is now РІР‚Сљthe only major browser that does not offer meaningful protection against cross-site tracking. SafariРІР‚в„ўs war on third-party cookies has shown up ChromeРІР‚в„ўs unwillingness to do the same-GoogleРІР‚в„ўs promise to banish those hidden trackers has been postponed. Privacy Labels: Chrome vs Rivals Apple / campaign against Chrome has been long running.

And while itРІР‚в„ўs Firefox, DuckDuckGo and Brave that most vocally push the browser privacy agenda, itРІР‚в„ўs really Safari that has done the best job of exposing ChromeРІР‚в„ўs avaricious data harvesting machine at scale. And Apple has suddenly shown its 1.5 billion users just how exposed ChromeРІР‚в„ўs surveillance business model has now become.Р”Вespite Apple versus Facebook stealing the privacy headlines, arguably itРІР‚в„ўs Google that Apple has more in its sights.

The issue is that this is an impossible contortion. In the aftermath of FLoCРІР‚в„ўs awkward failure, Google is now touting a new idea to serve the needs of its customers-advertisers-while talking up privacy. GoogleРІР‚в„ўs Idle Detection API is worrying enough, but thereРІР‚в„ўs worse to come.

#Google chrome com how to

РІР‚СљGoogle has been professing their intent to figure out how to place ads in a privacy-preserving way with plans like the Privacy Sandbox,РІР‚Сњ Mozilla told me, РІР‚Сљbut those plans keep being delayed, and all the while they build functionalities like this one that tracks people and enables new ad use cases.РІР‚Сњ The utility this API provides is outweighed by the privacy concerns it introduces.РІР‚Сњ The Idle Detection API has a very narrow motivating use case but exposes new data about a user's behavior to the entire web-data that will ultimately be abused for user surveillance and advertising. Google refuted any such claims and secretly enrolled millions of users into a trial, before quietly admitting later that those warnings had come true, that it had made the risks of tracking worse.Р”ВuckDuckGo warns that Idle Detection РІР‚Сљis another example of Google adding an API that has poor privacy properties to the web without consensus-and in this case in the face of active dissent-from other browser vendors. If this release of a controversial Chrome tracking technology despite industry warnings sounds familiar, thatРІР‚в„ўs because we saw the same with FLoC earlier this year: Google was warned that its attempt to anonymize users while still serving the needs of advertisers was a surveillance disaster in the making. There are privacy implications that a user cannot be expected to realize.РІР‚Сњ Vivaldi agrees, telling me: РІР‚СљWe are not happy with the privacy implications of this API (since it can be abused for behavioral tracking), or the fact that it can be abused to know about when you might not notice if something is using your CPU.